When Pursuing SEO, Don't Lose Sight of Content


Bloggers and companies alike want their content to be at the top of online search results. Ranking high on online search results means more traffic and, in turn, greater sales and revenues. Because of this, Search Engine Optimization - simply referred to as SEO - is a huge industry. 

SEO companies and SEO consultants offer strategies to get your website to the top of search results on Google and other search engines. It is completely fine to avail of these services; there are credible SEO companies and SEO consultants who have helped several clients succeed.

The problem is when you begin to make SEO your main focus and you lose sight of the importance of creating good content. Of course, SEO and great content are not mutually exclusive. But, nowadays, with more emphasis given on SEO, the push for good content seems to have taken the back seat.


Prioritize Content Over SEO

Bloggers and copywriters begin to focus on such techniques as "keyword stuffing" and backlinking more than the goal of effectively communicating with their target audience. It is important to begin prioritizing content over SEO. This means spending more of your time, energy, and resources to create engaging copy, blog pieces, and other materials. 

Google itself is clear about what webmasters should focus on: "Make pages primarily for users, not for search engines." Since Google is the largest search engine, it seems best to heed its advice. 

Ultimately, the goal of Google - and all other search engines for that matter - is to take users to the best content there is. To that end, its algorithms change constantly. This means that an effective SEO strategy today may no longer work tomorrow.

So it all boils down to content - articles that add value to the lives of users. The question you need to ask then is not, "How can I get this article to the top of the search results." Instead, you ask yourself, "How can I enrich my reader\"s knowledge with this article?"

If you are someone starting a blog for income, you may want to learn more about creating helpful content than getting your article to the top of search engine results. 

RELATED: How to Start a Blog: 3 Simple Questions to Ask Yourself

A key skill you might want to learn is how to communicate effectively - either written, verbal or visual. There are great articles or tutorial videos out there about how to get your message across in the most effective and engaging way. If you are able to hook or delight your audience with your content, Google will take notice and improve your ranking.


Reaching Your Target Audience

It goes without saying that you also need to learn how best to reach your target audience. While creating great content should be the main priority, you also need to figure out how to get users to consume your content. SEO is the route taken by many in this regard. 

Investing in SEO is a reasonable decision. But, again, you should not spend the majority of your resources - time, money, and energy - on SEO. You may want to see how social media or email marketing, for instance, can help you connect with your target audience. 

When you reach your first users and they enjoy your content, a snowball effect will soon follow. When you have users who gain great knowledge and experience from your content or website, they are likely to share it with friends.

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There is no better feeling than what you feel when you make others feel good. When you make your users’s enjoyment and well-being your top priority, people will notice that - and Google, too.



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